Paradox Media — Agency Cockpit

Monthly Recurring Revenue

Cash collected

Profit

Revenue (cash) vs Costs

Net margin %

Total active clients

New vs lost clients

MRR movement ·

Churned MRR / mo

Monthly churn %

Why clients leave

Scoreboard — on-track / off-track at a glance

Custom metrics (close rate, show rate, speed-to-launch…)

Wins

Issues — identify · discuss · solve

Quarter rocks ladder to monthly, monthly to weekly. Check them off as you go.

Clients

Client

Vertical

Owner

MRR

Started

Tenure

Status

Actions

Month by month — click a row to see who was won / lost

Month

MRR

Δ MoM

Active

New

Lost

Churn

Cash

Costs

Profit

Margin

Cohort retention — each row = clients that started that month; cells = % still active N months later

Month

Paste payments — Date · Client · Amount (copy rows straight from your sheet)

Payments this month

Date

Client

Amount

Who's paid / late — active clients vs received

Client

Bills

Expected

Received

Status

Payment history — last 6 months · ✓ paid · ~ partial · ✕ missed · last column = consecutive months late

Acquisition cost — you type; deals are live from the Sales Tracker

Unit economics

History

Month

Ad spend

Commission

Total cost

Deals won

MRR closed

Setup closed

CAC / deal

Booked return

LTV:CAC

Churn → LTV sensitivity

Monthly churn

Avg lifetime

LTV gross profit / client

LTV:CAC

vs current

Monthly costs & cash

Cash collected this month (€) — from your bank

Cost history

Month

Salaries

Software

Paid ads

Marketing

Other

Total

Assumptions & targets

KM per € (fixed peg)

Gross margin % (for LTV)

Churn target % (monthly)

Closer commission % (of first-month revenue)

About

Owner-only · data in Supabase (agency_*) · all money stored in EUR, KM is a display peg. Source of truth = this app.