Paradox Media — Agency Cockpit

Monthly Recurring Revenue

Profit vs Costs

Monthly churn %

Why clients leave

Clients

Client

Vertical

Owner

MRR

Started

Tenure

Status

Actions

Month by month — click a row to see who was won / lost

Month

MRR

Δ MoM

Active

New

Lost

Churn

Cash

Costs

Profit

Margin

Cohort retention — each row = clients that started that month; cells = % still active N months later

Monthly costs & cash

Cash collected this month (€) — from your bank

Cost history

Month

Salaries

Software

Paid ads

Marketing

Other

Total

Assumptions & targets

KM per € (fixed peg)

Gross margin % (for LTV)

Churn target % (monthly)

About

Owner-only · data in Supabase (agency_*) · all money stored in EUR, KM is a display peg. Source of truth = this app.